BoldTrail (kvCORE) vs Follow Up Boss
Both BoldTrail (kvCORE) and Follow Up Boss compete in CRM & Follow-up for real estate agents. Here's how they stack up on pricing, features, and value.
Our verdict
Both are solid choices for real estate agents. Overall we give the edge to Follow Up Boss — agents and teams who live and die by follow-up. That said, BoldTrail (kvCORE) is worth a look if brokerages and larger teams needing a full platform.
Side-by-side comparison
| BoldTrail (kvCORE) | Follow Up Boss | |
|---|---|---|
| Rating | 3.9 | 4.5 |
| Pricing | Paid · Custom pricing | Paid · From $69/mo |
| Best for | Brokerages and larger teams needing a full platform. | Agents and teams who live and die by follow-up. |
| Key features |
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| Try it | Visit BoldTrail (kvCORE) | Visit Follow Up Boss |
BoldTrail (kvCORE)
BoldTrail (the platform formerly known as kvCORE) is a heavyweight CRM-and-marketing suite used by brokerages and large teams. It pairs IDX websites and lead capture with behavioral automation and an AI assistant that engages leads based on their activity.
Full BoldTrail (kvCORE) review →Follow Up Boss
Follow Up Boss is a widely loved real-estate CRM known for fast lead routing, action plans, and integrations with virtually every lead source. Its AI and automation features focus on making sure no lead slips through the cracks — the follow-up discipline that separates top producers.
Full Follow Up Boss review →