BoomTown vs SmartZip
Both BoomTown and SmartZip compete in Lead Generation for real estate agents. Here's how they stack up on pricing, features, and value.
Our verdict
Both are solid choices for real estate agents. Overall we give the edge to BoomTown — teams wanting managed lead gen plus crm. That said, SmartZip is worth a look if listing agents farming a specific neighborhood.
Side-by-side comparison
| BoomTown | SmartZip | |
|---|---|---|
| Rating | 4.0 | 3.8 |
| Pricing | Paid · Custom pricing | Paid · Custom pricing |
| Best for | Teams wanting managed lead gen plus CRM. | Listing agents farming a specific neighborhood. |
| Key features |
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| Try it | Visit BoomTown | Visit SmartZip |
BoomTown
BoomTown is an established lead-generation and CRM platform combining IDX websites, paid-ad lead gen, and follow-up automation. It's built for teams and brokerages that want a managed pipeline from ad click to closed deal.
Full BoomTown review →SmartZip
SmartZip uses predictive AI to score homeowners in a farm area by how likely they are to sell, then helps you target them with automated marketing. It's built for listing-focused agents who want to reach sellers early.
Full SmartZip review →