BoomTown vs Zillow Premier Agent
Both BoomTown and Zillow Premier Agent compete in Lead Generation for real estate agents. Here's how they stack up on pricing, features, and value.
Our verdict
Both are solid choices for real estate agents. Overall we give the edge to BoomTown — teams wanting managed lead gen plus crm. That said, Zillow Premier Agent is worth a look if buyer's agents wanting high lead volume.
Side-by-side comparison
| BoomTown | Zillow Premier Agent | |
|---|---|---|
| Rating | 4.0 | 3.6 |
| Pricing | Paid · Custom pricing | Paid · Varies by market (pay per share of voice) |
| Best for | Teams wanting managed lead gen plus CRM. | Buyer's agents wanting high lead volume. |
| Key features |
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| Try it | Visit BoomTown | Visit Zillow Premier Agent |
BoomTown
BoomTown is an established lead-generation and CRM platform combining IDX websites, paid-ad lead gen, and follow-up automation. It's built for teams and brokerages that want a managed pipeline from ad click to closed deal.
Full BoomTown review →Zillow Premier Agent
Zillow Premier Agent connects agents with active buyers browsing Zillow in their ZIP codes, on a pay-for-visibility model. It's not AI-first, but it remains one of the highest-volume buyer-lead sources — best paired with fast, automated follow-up.
Full Zillow Premier Agent review →