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Likely.AI vs Zillow Premier Agent

Both Likely.AI and Zillow Premier Agent compete in Lead Generation for real estate agents. Here's how they stack up on pricing, features, and value.

Our verdict

Both are solid choices for real estate agents. Overall we give the edge to Likely.AI — agents wanting to mine their existing database. That said, Zillow Premier Agent is worth a look if buyer's agents wanting high lead volume.

Side-by-side comparison

Likely.AIZillow Premier Agent
Rating3.83.6
PricingPaid · Paid — see sitePaid · Varies by market (pay per share of voice)
Best forAgents wanting to mine their existing database.Buyer's agents wanting high lead volume.
Key features
  • Move-likelihood predictions
  • Contact enrichment
  • Database cleanup
  • Buyer leads by ZIP
  • Portal-level reach
  • CRM integrations
Try itVisit Likely.AIVisit Zillow Premier Agent
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Likely.AI

Likely.AI uses machine learning to predict which contacts in your sphere or farm are likely to move, and enriches/updates your database with current phone, email, and status. It turns a stale contact list into a prioritized call list.

Full Likely.AI review →

Zillow Premier Agent

Zillow Premier Agent connects agents with active buyers browsing Zillow in their ZIP codes, on a pay-for-visibility model. It's not AI-first, but it remains one of the highest-volume buyer-lead sources — best paired with fast, automated follow-up.

Full Zillow Premier Agent review →