SmartZip vs Zillow Premier Agent
Both SmartZip and Zillow Premier Agent compete in Lead Generation for real estate agents. Here's how they stack up on pricing, features, and value.
Our verdict
Both are solid choices for real estate agents. Overall we give the edge to SmartZip — listing agents farming a specific neighborhood. That said, Zillow Premier Agent is worth a look if buyer's agents wanting high lead volume.
Side-by-side comparison
| SmartZip | Zillow Premier Agent | |
|---|---|---|
| Rating | 3.8 | 3.6 |
| Pricing | Paid · Custom pricing | Paid · Varies by market (pay per share of voice) |
| Best for | Listing agents farming a specific neighborhood. | Buyer's agents wanting high lead volume. |
| Key features |
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| Try it | Visit SmartZip | Visit Zillow Premier Agent |
SmartZip
SmartZip uses predictive AI to score homeowners in a farm area by how likely they are to sell, then helps you target them with automated marketing. It's built for listing-focused agents who want to reach sellers early.
Full SmartZip review →Zillow Premier Agent
Zillow Premier Agent connects agents with active buyers browsing Zillow in their ZIP codes, on a pay-for-visibility model. It's not AI-first, but it remains one of the highest-volume buyer-lead sources — best paired with fast, automated follow-up.
Full Zillow Premier Agent review →