BoldTrail (kvCORE) vs Lofty
Both BoldTrail (kvCORE) and Lofty compete in CRM & Follow-up, Lead Generation for real estate agents. Here's how they stack up on pricing, features, and value.
Our verdict
Both are solid choices for real estate agents. Overall we give the edge to Lofty — agents wanting crm, website, and lead gen in one system. That said, BoldTrail (kvCORE) is worth a look if brokerages and larger teams needing a full platform.
Side-by-side comparison
| BoldTrail (kvCORE) | Lofty | |
|---|---|---|
| Rating | 3.9 | 4.0 |
| Pricing | Paid · Custom pricing | Paid · Custom pricing |
| Best for | Brokerages and larger teams needing a full platform. | Agents wanting CRM, website, and lead gen in one system. |
| Key features |
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| Try it | Visit BoldTrail (kvCORE) | Visit Lofty |
BoldTrail (kvCORE)
BoldTrail (the platform formerly known as kvCORE) is a heavyweight CRM-and-marketing suite used by brokerages and large teams. It pairs IDX websites and lead capture with behavioral automation and an AI assistant that engages leads based on their activity.
Full BoldTrail (kvCORE) review →Lofty
Lofty (formerly Chime) is an all-in-one platform combining a CRM, IDX website, ad-based lead generation, and an AI assistant that follows up automatically. Its appeal is having lead gen, follow-up, and pipeline management under one roof instead of stitching tools together.
Full Lofty review →