Lofty Review
All-in-one real-estate CRM with AI lead nurture (formerly Chime).
What is Lofty?
Lofty (formerly Chime) is an all-in-one platform combining a CRM, IDX website, ad-based lead generation, and an AI assistant that follows up automatically. Its appeal is having lead gen, follow-up, and pipeline management under one roof instead of stitching tools together.
Best for: Agents wanting CRM, website, and lead gen in one system.
Key features
- ✓ Integrated CRM + IDX website
- ✓ AI assistant for automated follow-up
- ✓ Built-in ad lead generation
Pros and cons
Pros
- Genuine all-in-one
- Reduces tool sprawl
Cons
- Broad feature set has a learning curve
- Can be more than a solo agent needs
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Last reviewed 2026-07-01. Pricing shown (Custom pricing) may have changed — confirm on the official Lofty site.