Follow Up Boss vs Lofty
Both Follow Up Boss and Lofty compete in CRM & Follow-up for real estate agents. Here's how they stack up on pricing, features, and value.
Our verdict
Both are solid choices for real estate agents. Overall we give the edge to Follow Up Boss — agents and teams who live and die by follow-up. That said, Lofty is worth a look if agents wanting crm, website, and lead gen in one system.
Side-by-side comparison
| Follow Up Boss | Lofty | |
|---|---|---|
| Rating | 4.5 | 4.0 |
| Pricing | Paid · From $69/mo | Paid · Custom pricing |
| Best for | Agents and teams who live and die by follow-up. | Agents wanting CRM, website, and lead gen in one system. |
| Key features |
|
|
| Try it | Visit Follow Up Boss | Visit Lofty |
Follow Up Boss
Follow Up Boss is a widely loved real-estate CRM known for fast lead routing, action plans, and integrations with virtually every lead source. Its AI and automation features focus on making sure no lead slips through the cracks — the follow-up discipline that separates top producers.
Full Follow Up Boss review →Lofty
Lofty (formerly Chime) is an all-in-one platform combining a CRM, IDX website, ad-based lead generation, and an AI assistant that follows up automatically. Its appeal is having lead gen, follow-up, and pipeline management under one roof instead of stitching tools together.
Full Lofty review →