BoomTown vs Lofty

Both BoomTown and Lofty compete in Lead Generation, CRM & Follow-up for real estate agents. Here's how they stack up on pricing, features, and value.

Our verdict

Both are solid choices for real estate agents. Overall we give the edge to BoomTown — teams wanting managed lead gen plus crm. That said, Lofty is worth a look if agents wanting crm, website, and lead gen in one system.

Try BoomTown

Side-by-side comparison

	BoomTown	Lofty
Rating	4.0	4.0
Pricing	Paid · Custom pricing	Paid · Custom pricing
Best for	Teams wanting managed lead gen plus CRM.	Agents wanting CRM, website, and lead gen in one system.
Key features	IDX websites + lead capture Managed ad lead generation Follow-up automation	Integrated CRM + IDX website AI assistant for automated follow-up Built-in ad lead generation
Try it	Visit BoomTown	Visit Lofty

Advertisement — ad slot

BoomTown

BoomTown is an established lead-generation and CRM platform combining IDX websites, paid-ad lead gen, and follow-up automation. It's built for teams and brokerages that want a managed pipeline from ad click to closed deal.

Full BoomTown review →

Lofty

Lofty (formerly Chime) is an all-in-one platform combining a CRM, IDX website, ad-based lead generation, and an AI assistant that follows up automatically. Its appeal is having lead gen, follow-up, and pipeline management under one roof instead of stitching tools together.

Full Lofty review →