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Follow Up Boss vs Top Producer

Both Follow Up Boss and Top Producer compete in CRM & Follow-up for real estate agents. Here's how they stack up on pricing, features, and value.

Our verdict

Both are solid choices for real estate agents. Overall we give the edge to Follow Up Boss — agents and teams who live and die by follow-up. That said, Top Producer is worth a look if agents who want an established, real-estate-specific crm.

Side-by-side comparison

Follow Up BossTop Producer
Rating4.53.8
PricingPaid · From $69/moPaid · From $98/month (Pro plan)
Best forAgents and teams who live and die by follow-up.Agents who want an established, real-estate-specific CRM.
Key features
  • Automatic lead routing and action plans
  • Connects to nearly every lead source
  • Team accountability and reporting
  • MLS-connected contact insights
  • AI Smart Targeting lead gen
  • Automated follow-up campaigns
Try itVisit Follow Up BossVisit Top Producer
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Follow Up Boss

Follow Up Boss is a widely loved real-estate CRM known for fast lead routing, action plans, and integrations with virtually every lead source. Its AI and automation features focus on making sure no lead slips through the cracks — the follow-up discipline that separates top producers.

Full Follow Up Boss review →

Top Producer

Top Producer is one of real estate's longest-running CRMs, modernized with AI features like Smart Targeting for lead generation and automated, personalized follow-up. It combines contact management, MLS-connected insights, and marketing in one platform built specifically for agents.

Full Top Producer review →