Top Producer Review
Established real-estate CRM with AI farming and follow-up.
What is Top Producer?
Top Producer is one of real estate's longest-running CRMs, modernized with AI features like Smart Targeting for lead generation and automated, personalized follow-up. It combines contact management, MLS-connected insights, and marketing in one platform built specifically for agents.
Best for: Agents who want an established, real-estate-specific CRM.
Key features
- ✓ MLS-connected contact insights
- ✓ AI Smart Targeting lead gen
- ✓ Automated follow-up campaigns
Pros and cons
Pros
- Proven, established platform
- Real-estate specific
Cons
- Interface feels dated to some
- Add-ons raise the price
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Last reviewed 2026-07-21. Pricing shown (From $98/month (Pro plan)) may have changed — confirm on the official Top Producer site.