Lofty vs Top Producer
Both Lofty and Top Producer compete in CRM & Follow-up for real estate agents. Here's how they stack up on pricing, features, and value.
Our verdict
Both are solid choices for real estate agents. Overall we give the edge to Lofty — agents wanting crm, website, and lead gen in one system. That said, Top Producer is worth a look if agents who want an established, real-estate-specific crm.
Side-by-side comparison
| Lofty | Top Producer | |
|---|---|---|
| Rating | 4.0 | 3.8 |
| Pricing | Paid · Custom pricing | Paid · From $98/month (Pro plan) |
| Best for | Agents wanting CRM, website, and lead gen in one system. | Agents who want an established, real-estate-specific CRM. |
| Key features |
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| Try it | Visit Lofty | Visit Top Producer |
Lofty
Lofty (formerly Chime) is an all-in-one platform combining a CRM, IDX website, ad-based lead generation, and an AI assistant that follows up automatically. Its appeal is having lead gen, follow-up, and pipeline management under one roof instead of stitching tools together.
Full Lofty review →Top Producer
Top Producer is one of real estate's longest-running CRMs, modernized with AI features like Smart Targeting for lead generation and automated, personalized follow-up. It combines contact management, MLS-connected insights, and marketing in one platform built specifically for agents.
Full Top Producer review →