IXACT Contact vs Lofty
Both IXACT Contact and Lofty compete in CRM & Follow-up for real estate agents. Here's how they stack up on pricing, features, and value.
Our verdict
Both are solid choices for real estate agents. Overall we give the edge to IXACT Contact — solo agents wanting crm plus marketing on a budget. That said, Lofty is worth a look if agents wanting crm, website, and lead gen in one system.
Side-by-side comparison
| IXACT Contact | Lofty | |
|---|---|---|
| Rating | 4.0 | 4.0 |
| Pricing | Paid · From ~$46/mo | Paid · Custom pricing |
| Best for | Solo agents wanting CRM plus marketing on a budget. | Agents wanting CRM, website, and lead gen in one system. |
| Key features |
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| Try it | Visit IXACT Contact | Visit Lofty |
IXACT Contact
IXACT Contact is a well-rounded, budget-friendly real-estate CRM covering contact management, drip campaigns, a monthly e-newsletter, and an agent website. It's a popular choice for solo agents who want marketing automation without a steep price.
Full IXACT Contact review →Lofty
Lofty (formerly Chime) is an all-in-one platform combining a CRM, IDX website, ad-based lead generation, and an AI assistant that follows up automatically. Its appeal is having lead gen, follow-up, and pipeline management under one roof instead of stitching tools together.
Full Lofty review →