Lofty vs REDX
Both Lofty and REDX compete in Lead Generation for real estate agents. Here's how they stack up on pricing, features, and value.
Our verdict
Both are solid choices for real estate agents. Overall we give the edge to REDX — agents who prospect by phone every day. That said, Lofty is worth a look if agents wanting crm, website, and lead gen in one system.
Side-by-side comparison
| Lofty | REDX | |
|---|---|---|
| Rating | 4.0 | 4.2 |
| Pricing | Paid · Custom pricing | Paid · From ~$60/mo per lead type |
| Best for | Agents wanting CRM, website, and lead gen in one system. | Agents who prospect by phone every day. |
| Key features |
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| Try it | Visit Lofty | Visit REDX |
Lofty
Lofty (formerly Chime) is an all-in-one platform combining a CRM, IDX website, ad-based lead generation, and an AI assistant that follows up automatically. Its appeal is having lead gen, follow-up, and pipeline management under one roof instead of stitching tools together.
Full Lofty review →REDX
REDX supplies prospecting leads — expired listings, FSBOs, for-rent-by-owner, and pre-foreclosures — with phone numbers, plus a Power Dialer and objection scripts. It's a staple for agents who build their business on outbound calling.
Full REDX review →