Lofty vs SmartZip
Both Lofty and SmartZip compete in Lead Generation for real estate agents. Here's how they stack up on pricing, features, and value.
Our verdict
Both are solid choices for real estate agents. Overall we give the edge to Lofty — agents wanting crm, website, and lead gen in one system. That said, SmartZip is worth a look if listing agents farming a specific neighborhood.
Side-by-side comparison
| Lofty | SmartZip | |
|---|---|---|
| Rating | 4.0 | 3.8 |
| Pricing | Paid · Custom pricing | Paid · Custom pricing |
| Best for | Agents wanting CRM, website, and lead gen in one system. | Listing agents farming a specific neighborhood. |
| Key features |
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| Try it | Visit Lofty | Visit SmartZip |
Lofty
Lofty (formerly Chime) is an all-in-one platform combining a CRM, IDX website, ad-based lead generation, and an AI assistant that follows up automatically. Its appeal is having lead gen, follow-up, and pipeline management under one roof instead of stitching tools together.
Full Lofty review →SmartZip
SmartZip uses predictive AI to score homeowners in a farm area by how likely they are to sell, then helps you target them with automated marketing. It's built for listing-focused agents who want to reach sellers early.
Full SmartZip review →