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Lofty vs Wise Agent

Both Lofty and Wise Agent compete in CRM & Follow-up for real estate agents. Here's how they stack up on pricing, features, and value.

Our verdict

Both are solid choices for real estate agents. Overall we give the edge to Wise Agent — solo agents who want an affordable, simple crm. That said, Lofty is worth a look if agents wanting crm, website, and lead gen in one system.

Side-by-side comparison

LoftyWise Agent
Rating4.04.2
PricingPaid · Custom pricingPaid · From ~$49/mo
Best forAgents wanting CRM, website, and lead gen in one system.Solo agents who want an affordable, simple CRM.
Key features
  • Integrated CRM + IDX website
  • AI assistant for automated follow-up
  • Built-in ad lead generation
  • Contact & transaction management
  • Drip email campaigns
  • Landing pages
Try itVisit LoftyVisit Wise Agent
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Lofty

Lofty (formerly Chime) is an all-in-one platform combining a CRM, IDX website, ad-based lead generation, and an AI assistant that follows up automatically. Its appeal is having lead gen, follow-up, and pipeline management under one roof instead of stitching tools together.

Full Lofty review →

Wise Agent

Wise Agent is a well-liked, budget-friendly real-estate CRM covering contacts, transactions, drip campaigns, and landing pages. Its low price and responsive support make it a popular first CRM for solo agents and small teams.

Full Wise Agent review →