Lofty vs Zillow Premier Agent
Both Lofty and Zillow Premier Agent compete in Lead Generation for real estate agents. Here's how they stack up on pricing, features, and value.
Our verdict
Both are solid choices for real estate agents. Overall we give the edge to Lofty — agents wanting crm, website, and lead gen in one system. That said, Zillow Premier Agent is worth a look if buyer's agents wanting high lead volume.
Side-by-side comparison
| Lofty | Zillow Premier Agent | |
|---|---|---|
| Rating | 4.0 | 3.6 |
| Pricing | Paid · Custom pricing | Paid · Varies by market (pay per share of voice) |
| Best for | Agents wanting CRM, website, and lead gen in one system. | Buyer's agents wanting high lead volume. |
| Key features |
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| Try it | Visit Lofty | Visit Zillow Premier Agent |
Lofty
Lofty (formerly Chime) is an all-in-one platform combining a CRM, IDX website, ad-based lead generation, and an AI assistant that follows up automatically. Its appeal is having lead gen, follow-up, and pipeline management under one roof instead of stitching tools together.
Full Lofty review →Zillow Premier Agent
Zillow Premier Agent connects agents with active buyers browsing Zillow in their ZIP codes, on a pay-for-visibility model. It's not AI-first, but it remains one of the highest-volume buyer-lead sources — best paired with fast, automated follow-up.
Full Zillow Premier Agent review →