Lofty vs Zurple
Both Lofty and Zurple compete in CRM & Follow-up, Lead Generation for real estate agents. Here's how they stack up on pricing, features, and value.
Our verdict
Both are solid choices for real estate agents. Overall we give the edge to Lofty — agents wanting crm, website, and lead gen in one system. That said, Zurple is worth a look if agents who want hands-off lead nurture.
Side-by-side comparison
| Lofty | Zurple | |
|---|---|---|
| Rating | 4.0 | 3.8 |
| Pricing | Paid · Custom pricing | Paid · Paid — see site |
| Best for | Agents wanting CRM, website, and lead gen in one system. | Agents who want hands-off lead nurture. |
| Key features |
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| Try it | Visit Lofty | Visit Zurple |
Lofty
Lofty (formerly Chime) is an all-in-one platform combining a CRM, IDX website, ad-based lead generation, and an AI assistant that follows up automatically. Its appeal is having lead gen, follow-up, and pipeline management under one roof instead of stitching tools together.
Full Lofty review →Zurple
Zurple captures leads through IDX sites and nurtures them with behavior-based, personalized messaging that mimics an agent's own outreach. It's designed to keep leads warm automatically until they're ready to talk.
Full Zurple review →