Top Producer vs Zurple
Both Top Producer and Zurple compete in CRM & Follow-up for real estate agents. Here's how they stack up on pricing, features, and value.
Our verdict
Both are solid choices for real estate agents. Overall we give the edge to Top Producer — agents who want an established, real-estate-specific crm. That said, Zurple is worth a look if agents who want hands-off lead nurture.
Side-by-side comparison
| Top Producer | Zurple | |
|---|---|---|
| Rating | 3.8 | 3.8 |
| Pricing | Paid · From $98/month (Pro plan) | Paid · Paid — see site |
| Best for | Agents who want an established, real-estate-specific CRM. | Agents who want hands-off lead nurture. |
| Key features |
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| Try it | Visit Top Producer | Visit Zurple |
Top Producer
Top Producer is one of real estate's longest-running CRMs, modernized with AI features like Smart Targeting for lead generation and automated, personalized follow-up. It combines contact management, MLS-connected insights, and marketing in one platform built specifically for agents.
Full Top Producer review →Zurple
Zurple captures leads through IDX sites and nurtures them with behavior-based, personalized messaging that mimics an agent's own outreach. It's designed to keep leads warm automatically until they're ready to talk.
Full Zurple review →